Privacy Policy

Effective Date: January 27, 2025

Business Name: Optimi

Location: Australia

Contact: kim@optimi.studio

1. Information We Collect

We collect personal information when you use our Conversion Rate Optimisation (CRO) SaaS platform:

Information You Provide:NameEmail addressAuthorisation logins (credentials for logging into the platform)Billing addressGeneral brand information (for marketing purposes, including brand voice, USPs, target audience insights)

Information Collected Automatically:IP addressesDevice information (browser type, operating system, etc.)Website usage dataAnalytics data via Google Analytics

2. How We Use Your Information

We use your information to:

• Manage your account and provide our services

• Respond to support requests

• Conduct internal analytics and improve our platform

• Use the brand information you provide to generate recommendations for your website, including:

  • Website audits

  • Customer research insights

  • Market insights

  • Competitor analysis

• Send marketing communications only with your consent

  
  

3. Information Sharing

We may share your information with trusted third parties to help us provide our service:

• HubSpot CRM: For customer relationship management

• Google Analytics: For website analytics and usage tracking

We do not sell, rent, or trade your personal information.

4. Data Storage and Security

Your data is stored in:

• Our secure internal database (Base44)

• HubSpot CRM systems

We implement industry-standard security measures to protect your data from unauthorised access, alteration, disclosure, or destruction.

5. Data Retention

We retain personal information indefinitely unless you request deletion. You may contact us at any time to delete your personal data.

6. Your Rights

Depending on your location, you may have rights including:

• Right to Deletion: Request that we delete your personal information

• Right to Access: Request a copy of the personal information we hold about you

To exercise your rights, contact us at kim@optimi.studio.

7. International Users

Our service is available globally. By using our service, you consent to the transfer and processing of your information in Australia and other countries where our service providers operate.

8. Cookies and Tracking

We use Google Analytics and other tracking technologies to understand how users interact with our platform and improve our services.

You can manage your cookie preferences through your browser settings.

9. Changes to This Policy

We may update this Privacy Policy from time to time. All changes will be posted on this page with an updated effective date. Please review this policy periodically.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at:

Email: kim@optimi.studio

Last Updated: January 27, 2025